Effective online content strategy for B2B

Get ideas for your content and get clear on what to do next. I’ll help you get clear on your goals and direction so all your content marketing efforts work to generate results.

The essential content strategy
for every B2B brand

Stuck for content ideas? Not sure why your website isn’t converting as well as you’d hoped? This is the strategy your business needs.

  • We’ll talk goals and big picture strategy
  • Uncover issues that are holding you back
  • Find missed opportunities
  • Discuss best practices
  • Assess how you can improve your communication and engagement
  • Create a to-do list of your top priorities
  • Set you up to create better content in future
  • No fluff – we get straight to the point so you get exactly what you need

All you need to do is turn up to our strategy call, then I’ll create your website copy audit, content audit, review video, and priority task list. The result? You’ll know exactly what content to update and create, whether you DIY, do it in-house, or get someone to execute it for you.

Angela Rodgers

About your content strategist

Hi, I’m Angela. I’m a content strategist and copywriter based in Brisbane, Australia. Over the last 5+ years, I’ve created countless content strategies for businesses who use content to connect with their audiences every day.

While a lot of the tactics have changed over the last few years, the core elements remain. You still need to:

  • Identify your goals
  • Get clear on your audience
  • Make sure all your tactics align with the above ^ and generate ROI
  • Attract more of the right people who need what you sell
  • Take your them on a journey to get to know, like, and trust you
  • mprove conversion rates and boost engagement
  • Generate long-term, sustainable results for your business

In my experience, a best-practice, well-defined strategy is essential for all of the above.

What’s the process?

Step 1


You book a strategy session in my calendar that suits you. Then I send you my questionnaire so I have the essential info on you and your business.

Step 2


During our scheduled strategy call, we talk about your goals and what’s working and not working for your content right now. You get the chance to ask me any questions you might have about your content or website copy.

Step 3


I spend some time offline reviewing your website and auditing your content. I put all this info into a clear content audit document, create a video review so I can point out specific detail and feedback. Then I create your action list of top-priority tasks to improve your copy and content.

Step 4


48 hours after our chat, I email you a link to your finished content strategy so you can start putting it into action right away. We then schedule a 15-min follow-up call so you or your team can get clarification around any points in your strategy.

What your content strategy includes

45-min strategy call

Detailed website copy audit (includes up to 5 main pages)

Video walk-through and review of your website

Detailed content audit with feedback and ideas (includes blog, LinkedIn, and Facebook)

A list of tasks and top priorities to improve your website and content marketing

15-min follow up call

Up to 2 per month

Investment: just $497

Optional upgrades

SEO checklist

from $47

10 content ideas or lead magnet ideas

from $47

Audience avatars

from $97 each

Brand strategy done-with-you

from $297

Ready to get strategic?

To get started, book it in below or contact me if you’d like more info. After you’ve booked your strategy call, you’ll get the link to fill out a questionnaire with some details about your business. That way, I can start getting your content strategy ready right away. Can’t wait to work with you! 🙂

about content strategies

Usually, you can book into my calendar for a content strategy within a week or so. After our strategy session, I’ll need a few days to polish things up before I hand over your final document.

I’m a copywriter and content writer. I believe in a blog-first approach to content, which means that I emphasise investing in quality content on your website, and then repurposing that content for your other channels, like social media. I find it’s the best way to get the most bang for your buck. Plus, I’m a specialist B2B content strategist and I’ve seen my strategies work firsthand in my own business.

Normally, I pick the 5 pages that represent your site as a whole and review them. If you want every page on your site reviewed, let me know and I can tailor a package just for you.

I’m based in Brisbane, Australia. I work from my home office (it’s cosy!).

Once you’ve paid for and received your completed content strategy, it is yours to do with as you wish.

You’ll always get the chance to give me feedback on your content strategy so I can tweak things and get it perfect. I want you to be 100% happy.

Yes! I’m an experienced website copywriter and I’ve also got some B2B content marketing packages if you’d like me to take care of content for all your key channels.

Yes! I specialise in writing online copy. I can be your go-to copywriter for website copy, content writing, and more. You might also like my copy-on-demand packages if you’ve got a few things you’d like me to help tick off your list.

I offer a 100% money-back guarantee on my content marketing strategies. So if you feel as though you didn’t get value out of the session, I’ll happily refund you.

Want to chat?

Got some questions or not sure if it’s right for you? That’s cool. Let’s chat.