With plans to launch his advisory service (alongside semi-retirement), my client needed website copywriting that captured his unique skills and experience, and explained the kinds of services he could offer. The main purpose of this website wasn’t necessarily to generate leads, but to reinforce my client’s message and add another touchpoint to help convert potential clients.
From our first chat, it became clear that personal branding was the way to go. To keep things simple and affordable, we went with a one-page website approach, ensuring we chose a design layout that would still allow us to include the copy needed to explain the services.
I worked with my husband, Stew, on this project – he delivered the design, while I worked on the copy.