About the Client
SEDCO is a Saudi Arabian tech company specialising in self-service machines and advanced queue management solutions (including hardware and software). Their customers include banks, telecoms, governments, healthcare, retail, and utilities companies.
The Brief
SEDCO were looking for a B2B content writer to help increase the volume and quality of content they were producing. They engaged me to write landing pages, case studies, and blog content that would improve their SEO and help to generate more leads, as a result.
The Work
These were some of the first “COVID-era” content pieces I wrote, so please pardon the many references to social distancing, pandemics, and other such things you probably won’t want to be reminded of. But it’s a good example of how an organisation (and by extension, their freelance content writer!) can adapt quickly to talk about issues that matter to their customers and tie them into their products.
