The doctor’s children are sick. The cobbler’s children have no shoes. The copywriter can’t find the words for her own website, and the content writer’s blog hasn’t been updated in months. So, why is that? Maybe it’s lack of time I think in the doctor and cobbler’s case, it’s because they’re so busy working for … Read more Mindset struggles: why writing and sharing your own content is so flipping hard
I’ve written a lot about blogging for business. After all, I’ve been writing blogs for businesses since 2013 and so I’ve got quite a lot to say about the topic. So I thought, why not put it all together in an ultimate guide? That way, if you’re looking for any information relating to blogging for … Read more Blogging for business: everything you need to know
*Updated Jan 2019* I truly believe that LinkedIn is the #1 place in 2019 to find, engage with, and convert B2B leads. So, if your target audience includes business people and professionals, listen up – it’s time to get serious about your LinkedIn strategy! 🙂 LinkedIn in 2019 – still clunky, but evolving quickly First … Read more LinkedIn Strategy 2019: How to get clients via LinkedIn
Here’s the thing… I don’t follow a blog writing formula and haven’t for years. In fact, I’m not sure I ever did. But if you’re just getting started, following a formula can be a great way to learn how to blog. You’ll write faster and more confidently. And you’ll probably post more often too. … Read more Blog writing formula: to help you start writing blogs with confidence
I remember at some point in my childhood learning a very important truth: once you know the rules and have followed them for awhile, you’re allowed to break them. I don’t exactly know when I picked this one up… but it was probably somewhere in high school English class when they finally decided we’d got the basics on spelling, punctuation, and grammar down pat. I think I had some kind of breakthrough where I realised I was allowed to write with personality.
When you’re a small business, you often have two problems… not a lot of money to go around, and not much time to manage your online/content marketing. Over the last few years, I’ve tried loads of different tools (both paid and free) and have settled on a few favourites that are cost-free and could save you HEAPS of time. Perfect for a busy entrepreneur.
In my experience with content marketing, whether blogging, podcasts, email marketing, or social media, there is one major problem that faces nearly every business at some point. Consistency. Consistency is, in many ways, just as important as quality, but much harder to produce. After all, business ebbs and flows throughout the year, along with our … Read more The Number One Content Creation Problem
I think I remember hearing this super lame saying at school: “if you fail to plan, you plan to fail” or something, probably in reference to writing an essay or report. Lame or not, it does ring true, especially when it comes to your online marketing. You can’t just hope inspiration strikes you to blog or share on social media at the right moment. Chances are, you’ll be too busy, forget, or something.