Aesthetic Group

Aesthetic Group are a Melbourne and Sydney based brand experience agency. They engaged me to continue their series of blogs on the A-Z of brand experience.

I really enjoyed this style of blog content writing – a cross between my usual thought leadership blogs and a more academic, research-driven approach (which actually reminds me a bit of my uni days). For this client, I created both the blog content, as well as accompanying social media posts to share the post on Facebook, Instagram, and LinkedIn once it went live.

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