Website copywriting for B2B

Good website copy gets results.

Not only will more people find you through Google, but when they get to your site, they’ll hang around… and click in ALL the right places.

Get effective website copy that sells you without being salesy.

Why does website copywriting matter? Your website is a 24/7 salesperson for your business who will never ask you for a salary OR commission! All you have to do is set it up to work so that you can:
  • Increase your traffic
  • Improve your conversion rate
  • Feel confident marketing your services
  • Get more clients and grow
Of course, you could do it yourself and manage it in-house, but:
  • Writing about yourself is tricky (even for good writers)
  • It’s not like you have time to sit there, staring at a blank page
  • Or writing just isn’t your forte
  • Either way, you have better things to do!
Don’t let that stop your business from reaching its full potential. I can help.

Get a B2B website copywriter

Are you in the B2B space? I’ve written website copy for marketers, salespeople, coaches, tradespeople, engineers, educators, and so much more. I love writing for B2B because we speak the same language. I know how your audience thinks and the right words to use.

About your website copywriter

My name is Angela. I’m a website copywriter in Brisbane, Australia, who loves coming up with the right words for your business. Like, literally, this stuff makes me happy.

I write website copy that sells you without seeming salesy, that captures your personality (without freaking anybody out), and talks directly to your ideal audience so that they choose YOU over your competitors.

What’s the process?

Step 1 - Enquiry and chat

Fill out the enquiry form below. We’ll chat about a bunch of website and business related stuff and you’ll get the chance to ask any questions about my website copywriting process.

Step 2 - Plan and proposal

After we chat, I’ll have enough info to put together my recommendations and a proposal. Once you’re happy with it all and accept, I’ll send through deposit/payment info, and we can get started with your website copy.

Step 3 - I create your content

I create your style and formatting guidelines, audience avatars, tone of voice doc, keywords/tagline doc, and first draft. It all happens in Google docs so we can collaborate easily. Once the first draft of your website copy is ready, you’ll get the chance to go through it and provide me with feedback for up to two revisions until it’s just right.

Step 4 - Ready for launch

The final version of your website copy is neatly laid out in Google docs (SEO meta bits included). If you’re a little tech savvy, you can put it straight into your content management system (like WordPress), or send it off to your web designer.

A few example of my website copywriting

Want to see what I can do? I’ve added some website copywriting samples below so you can take a peek at the kind of copy I’ve created for my clients. You’ll find I’m pretty good at adapting my style and tone to match your brand, so if it doesn’t sound like *you*, then don’t stress. I can do you.

Website copywriting
Website copywriting
Website copywriting

My signature website copywriting package

5 page website

Up to 2 per month available

Up to 3 x 30-minute discussions
1 x in-depth briefing questionnaire
Background research
Website copy for Home, About, Services, FAQ, Contact
H1, H2, H3 suggestions
Title and meta description
Formatting & tone of voice guidelines
Customer avatar
Basic SEO keyword research
USP & tagline suggestions
Basic layout suggestions
2 rounds of revisions
100% satisfaction guaranteed

Optional upgrades

  • add unlimited extra pages
from $495 each
  • lead magnet download freebie
from $1497
  • email series nurture sequence
from $2445
  • WordPress website design done for you
price on application

Not sure on what you need? We can chat about your needs and I’ll put together a custom proposal, just for you. So, if your website’s much bigger than this, or even teeny tiny, we can make it happen.

Optional content writing upgrades

LinkedIn profile writing and optimising

from $545 each

Emails written for your database

from $297 each

Professionally written social media posts

from $95 each

Ready for website copywriting that sells you?

To get started, fill out the application form below and we’ll organise a time to chat about your project.

FAQs about website copywriting

Website copy includes any words you see on a website (plus some you don’t see that are mainly lthere for Google). A website copywriter asks the right questions and does the right kind of research to create the best possible words for your website. Generally, website copy is designed to provide users with information and/or encourage them to take action, whether it’s signing up for your lead magnet, enquiring about your service, or purchasing an online product.

SEO copywriting is exactly like regular copywriting (designed to sell or encourage users to take an action). But on top of that, it also takes into account your SEO (search engine optimisation) strategy and the keywords you want to rank for in Google.

By using the right keywords and phrases in the right places, SEO copywriting can help you show up in Google searches for the words your audience is using to find your products/services. Of course, there’s a lot more to SEO than just copywriting, but it’s a very big and important part. 🙂

If you need your copy optimised for Google, please let me know. I can definitely help with that! Most of the copywriting I do incorporates SEO best practices and I’ve invested time and money in learning how to do SEO copywriting really well.

But whether or not SEO is part of your strategy, I write for people first, and search engines second. My writing will naturally lend itself to giving you an SEO advantage by including plenty of quality content, targeted keywords, headings, lists, and information that search engines like.

I’m happy to include your specific, target keywords in a natural way where possible. You’re welcome to provide this information to me when you enquire or during the early planning stages of my copywriting process.

It depends on how busy I am. I’m usually booked at least a few weeks in advance, so may not be able to start right away. An average website takes 1-2 weeks to draft. It’s a good idea to allow an extra week or so for changes so that I can make it *just right* for you. I can sometimes do rush orders, if requested. If you have an urgent deadline, please check to make sure I can meet it before you book me to write your copy.

Yes. I base my website copywriting on your unique story and approach. I never copy and paste other people’s content. I encourage you to use a plagiarism checker if you are ever concerned.

  • My processes are pretty tight – I go deep in getting to know you and your brand before I (figuratively speaking) put pen to paper
  • It’s all about communication – I’m in constant communication with you throughout the entire process so you know where I’m up to and can give me your input at any point
  • I specialise in website copywriting and have been writing website content for businesses for 6+ years
  •  B2B is my niche, so if your audience includes other businesses, we’re going to get along just fine

I’m based in Brisbane, Australia. I work from my home office (it’s cosy!).

Once you have paid for and received your completed content, it is yours to do with as you wish. (Go nuts!)

Yes. I offer two drafts with every standard website copywriting package. Usually due to my detailed briefing process, I find that we’re 99% on track after the first draft, though. At the end of the day, I will work until you are 100% thrilled with the finished product or find another suitable solution.

I specialise in B2B copywriting, but I’ve written website copy for a wide range of businesses and industries. So even if you’re not B2B, I might be able to help you. Exceptions include adult content, content that does not fit with my beliefs and ethics, etc. I reserve the right to refuse, refund and cancel orders that are not a good fit.

At this stage, I do not offer this service, but please mention it if you are interested. I may provide this as an add-on in the future. In the meantime, it’s best to speak to your web designer and ensure they are available to add the copy to your website for you, or if you feel confident, you can add it to your content management system yourself.

Yes! I can write email marketing copy, ebooks, lead magnets, and other types of content. You’re most welcome to contact me and request a custom quote for your project.

Want to chat?

Got some questions or not sure if it’s right for you? That’s cool. Let’s chat.

Looking for the good stuff?

New blogs, special offers, and more (just to cover all my bases). Get it all in a lovely little bundle from me.