Regardless of what stage your business is at, you’ll do need to do some foundational work before you start to work with a website copywriter. Before you hire a copywriter, you need to:
Working on a copywriting project before you’re ready doesn’t make good business sense. So, if a client comes to me and doesn’t have the above essentials in place, I’ll tell them they’re not ready to work with me yet. Simple 🙂
Maybe you just want a professional writer who can put something basic together or edit out your spelling mistakes. If so, there are plenty of great copywriters out there who should fit your needs.
But if you need to tick a lot more boxes than that (on-brand, SEO, conversion, etc.) finding the right website copywriter can be tricky. In fact, you might have to try a few different copywriters before you find one you’re happy to work with long-term.
Here are some good questions to ask when researching potential website copywriters to narrow down your options and choose the right one for you:
I’m confident that these questions will help you compare potential copywriters and find that knows what they’re doing and is a good fit for your business. But if you’re still unsure, test them out on a smaller-scale project first. You’ll quickly find out whether you like their writing style, communication, and process.