Want to know my copywriting rates and how soon I can get your project booked in?
You’re in the right place.
|Content marketing strategy: goals, audience, platforms... it's got everything!||from $397|
|Website copy audit: make your copy shine (and convert)||from $247|
|Taster: website copywriting for standard 300-word page||from $245|
|Main course: standard website copywriting package – 5 pages + extras||from $1950|
|Buffet: larger website copywriting package – 15 pages + extras||from $3750|
Blogging and content writing
|500 word article||from $215|
|1,000 word article||from $325|
|Epic long-form article||from $375|
Copy on demand
|Full day copywriting and consulting||$800|
|Small business website package||from $1997|
|Monthly care plan||from $79|
How to secure a spot
I always keep space in my schedule for regular/retainer clients, which means that I can sometimes book up fairly quickly in advance.
Occasionally, I can fit an extra project in even when I’m booked up (assuming I’ve got nothing planned for the weekend or after hours), but 25-50% rush rates will apply.
Conference + Melbourne Getaway planned!
So, you want to know more about copywriter pricing?
I’ve put together some more information below, based on my own experience, research, and from conversations in some of the copywriter communities I’m in. If you’re new to working with a copywriter, this will help you understand how we work, how we price ourselves, normal project fees and conditions, and more.
How much does copywriting cost?
There are heaps of factors that go into determining a copywriter’s rates. These include:
You might find a beginner copywriter on Fiverr who charges just $5 for a 300 word blog. Or you might hire a highly experienced copywriter with proven results who charges $50,000+ to write a high-converting landing page.
Hourly rates range from $7-$1,000. It all depends.
The more experienced, skilled, and educated a copywriter is, the more they can charge. And of course, if they have specialised knowledge, are more in-demand, and can promise a faster turnaround, they can usually command higher fees too. Usually the top copywriters have proof of past results, amazing testimonials, or an impressive client list, all of which can help them charge top prices and attract the kinds of clients who can afford them.
But a lot of the time, copywriters will also adjust their quotes based on the type of client and project. Because this can really affect how much time, effort, and brain-power is needed to get the job done. Factors that might affect your copywriter’s quote include:
You won’t hear this on many copywriter rates pages, but… some copywriters will also include a PITA (pain in the ass) fee on some projects. If a potential client looks like they’ll be more demanding, need more hand-holding, or just be less pleasant to deal with, your copywriter might build a little extra into their quote. If they lose the job, at least they’ll have more time in their schedule for other clients. If they win the job, at least they’ll have some extra funds to buy the chocolate/wine to get through it. 😉
Another factor is how busy or booked up your copywriter is right now. If they’re busy, they might quote higher because they can afford to lose the job. And also, the higher quote covers them in case they need to work weekends/nights to get the job done.
How to brief your copywriter
You can help your copywriter give you an accurate quote by giving them a good brief. This means being super clear about exactly what you want them to deliver, how soon you need it, examples of what you want, and how you want to work together. Don’t worry if you’ve never done it before – your copywriter will help you submit a brief (if they’ve got more than a few years’ experience, they probably have a questionnaire ready to go).
Here are some details you might include in your brief:
- Your details – how to contact you (phone, email, website)
- Goals – what you want to achieve
- Audience – who is the project targeting?
- Company – background info on your business, what you do, and what makes you different
- Competitors – who are your top competitors?
- Project type – type of copywriting or content project (e.g. blog, email series, website copy, ad, etc.)
- Industry/topic – what do you want it to be about?
- Length – if you don’t know, it’s okay to say so
- CTAs – what calls to action or what actions do you want your reader to take?
- Examples – links to similar content you like
- Style – what tone of voice do you want your content or copy written in?
- SEO – keywords you’d like to target with the content (if relevant)
- Deadline/urgency – if you don’t have a set deadline, pick a realistic date in the future (say, 6-8 weeks ahead for a biggish project, or 1.5-2 weeks for a small one) and say you’re flexible
- Resources – data, contacts, links, images, and any documents that will help your copywriter write quality content
My briefing process:
I usually request an initial brief with just enough information for me to understand the scope of the project and give an accurate quote with all the right inclusions. After my client accepts the quote, I send through a second, more detailed brief to help me fill in any details and start writing the copy. But this will depend on the project and client. For smallish projects, I might only do a short, initial brief. And if they’re a regular client and I’m pretty confident that I understand their needs, I might skip a proper brief altogether. And sometimes while I’m writing something, I’ll come back with a few more questions to fill in the gaps. While I have my briefing processes, it’s important to remember that every client and project is different, so I adapt my processes to suit.
One of my goals as a copywriter and content writer is to save my clients time. A brief should support this goal by being comprehensive enough to help me get the project mostly right in the first draft, without taking hours and hours to fill out.
Tip: If you don’t give your copywriter an accurate brief, or they find it difficult to get the information they need out of you, they’ll need to build extra time and budget into their quote to cover themselves. So… take the time to do a proper brief! It could save you some money – and help you get your project completed faster. 🙂
What are standard Australian copywriting rates?
The Clever Copywriting School has a great pricing guide that recommends the following hourly rates and day rates for copywriters:
|Level||Approx. years experience||Hourly rate (in Australian dollars)||Day rate (in Australian dollars)|
Feel free to compare the copywriter rates here with my prices listed above. I’m priced competitively – and while I’m technically at the senior level (experience-wise), my pricing puts me in the junior-mid range at the moment (August 2018).
What about copywriting rates from around the world?
I’ve done a little research to compare standard/recommended copywriter rates from the UK, the USA, and Australia. To make it easier to compare, I’ve added a second row, converting the international rates into the equivalent $AUD (September 16, 2018).
|UK day rate (average from survey)||Australian day rate (recommended by MEAA)||USA date rate (recommended by AWAI)*|
*I had some trouble finding an official day rate for American copywriters, so I’ve taken the average hourly rate from AWAI ($150) and multiplied it by 8 hours, then added a generous discount. It’s not an exact science, but it gives us something to work with!
What about fixed price quotes?
A lot of copywriters will charge a fixed quote for working on your project, for example, writing a blog post or rewriting your website copy. It’s tricky to talk about standard pricing for projects, because it’ll depend on the factors I listed previously, and what your copywriter has included. Usually, copywriters will calculate the price based on how much time they estimate for your project, how much value the project is worth to you (if it’s done right), or a mixture of the two.
Tip: If you’re comparing quotes between copywriters, make sure you know exactly what’s included so you can compare “apples with apples”.
Why don't you charge by the word?
Charging by the word (for example, $1 per word) is not a good idea for either of us. If you pay me by the word, you’re incentivising me to pump out volume instead of quality. If writing “blah blah blah” earns me an extra $3, I might as well do it.
(Slight exaggeration – and I have WAY more integrity than that, but hopefully you get the point.)
Plus, it’s often MORE time consuming to write less. For example, it’s often faster to write a 1,000 word blog post than it is to write a snappy tagline.
That’s why I prefer to be paid for my time (via my half-day or full-day bookings) or I quote a flat fee for your project. It’s fair for everyone, and it means I can focus on producing quality copywriting, not writing as many words as I can as many words as I can. 😉
Why do you publish your rates?
As you can see, I’m a big fan of transparent pricing. It helps you compare and shop around (if you want to) and know if I fit your budget. I probably get fewer enquiries by publishing my rates, but it means the people who DO enquire are much more likely to end up working with me.
What are the standard terms and conditions?
Ts & Cs will vary between copywriters and content writers. It’ll depend a lot on what kind of services you’re ordering. But it’s normal to include things like:
- A 50% deposit on projects over a certain value (e.g. $500)
- Payment in full upon delivery of your first draft
- Payment upfront on projects under a certain value (e.g. $500)
- Limited phone/email meetings per project
- How to pay, including appropriate payment methods, currencies, taxes, and other details
- Information like who owns the copyright on the content that’s produced
- What happens if the scope changes
- What your copywriter is and isn’t liable for
- 1-2 revisions within 14 days after receiving your first draft
- Quotes expire after 30 days
- Extra revisions (outside of included revisions) charged at an hourly rate
- How to accept a proposal so that the work can get scheduled or started
- Expectations on timeframes for delivery and approvals
- How the relationship can be terminated (and what will happen with your deposit and any outstanding work in certain scenarios)
I include my terms and conditions in a link with my invoice, in my website footer, and in all my proposals – although I don’t do proposals for some of my smaller or one-off jobs.
Being clear about terms and conditions is important for both copywriters and their clients… it sets out what’s expected, what’s included, and how the relationship will work. I very rarely need to refer clients to my terms and conditions (after all, they’re pretty standard), but it’s nice to know they’re there to cover me in case a project starts to go off track.
Got questions about copywriter rates or pricing?
Got any questions that aren’t covered here? Or received a quote from a copywriter or content writer and you’re not sure if it’s fair?
I’m happy to chat or give your quote a quick look over.
(Don’t worry, I won’t try to undercut their price – if you’ve been chatting to other copywriters, it’s unlikely I’m the right copywriter for you anyway.)
But from what I’ve seen, most copywriters are extremely fair in their pricing. We’re generally a good bunch, worth what we charge (usually more), and are unlikely to pull anything dodgy on you. They probably have a good reason for their price, and I might be able to help you see it. Whether it looks like it’s a fair price, a bargain, or on the off-chance it’s a total rip off, I’ll let you know (in my expert opinion).
So whether you’ve got questions about pricing, or want me to double-check your quote, please do reach out. I’m happy to chat. 🙂