I'm a copywriter.

Also known as word-wrangler, web content writer, copy chameleon, blogger, and business writer.

I'm a copywriter.

Also known as word-wrangler, web content writer, copy chameleon, blogger, and business writer.
Hello! My name is Angela and I work with B2B tech brands and consulting firms. I help you connect with your smart audience through website copywriting and content writing. Sound like you (and what you need)? Let’s get to know each other a bit better.
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Talk strategy

I’ll zoom out and talk high-level goals, plans, and ideas for your business
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Implementing plans

I’ll help you tick things off your list, write your copy, and produce your content
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Website copy

I’ll give you words that capture your brand and connect with your people
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Content marketing

I’ll craft strategic content that helps your audience know, like, and trust you
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Article writing

I'll write articles that sound so much like you, even you’ll wonder if you wrote them
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Dedicated copywriting

Get me all to yourself for a day to whip through your projects and to-do list

Here's who I write for:

B2B tech brands

You need a copywriter who can talk about what you do in everyday language so your audience *get* what you do.
SAAS products
IT services
B2B software

Business consulting firms

You need a writer who understands what your audience wants and how to speak on their level, while making the content engaging and useful.
Marketing & communications
Change & transformation
HR consulting

Complex & technical services

You need a copywriter who takes their time to understand what you do and the best way to talk about it.
Engineering & construction
Trades
B2B finance

Strategic copy and content

I like to start all my clients with a solid, research-backed strategy to make sure every piece of content we publish has a purpose – that it lines up with your goals, your vision, and engages your audience. The result? Quality content that’s consistent, but doesn’t feel overwhelming. A manageable content marketing plan that works to achieve your goals and doesn’t take up all your time. And an audience that knows, likes, trusts… and buys from you.
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Conversion copywriting

Want more conversions on your website? Who doesn’t! The right words in the right place can get you better results: more traffic, more clicks, and higher conversion rates. Want to know the secret? Maybe it’s my marketing background or the fact that I sort of enjoy sales. Or maybe it’s my over-active imagination. I put myself in your audience’s shoes and get inside their heads. I write copy that bridges the gap between where they are now and where they need to be before they take up your offer.
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Conversational copywriting

A lot of the time, the best copywriting is the sort of stuff that’d horrify your grade 10 English teacher (sorry Mrs Jose). Because good copy should sound less like “Proper English” and more like your best mate telling you about that awesome product they tried last week (seriously mate, try it!). Conversational copywriting is warm and friendly (but not overly familiar), it’s enjoyable to read, and isn’t afraid to break a rule or two.

Copywriting in your style and voice

But just because I write good conversational copy, doesn’t mean that’s all I can do. Test me out. What style do you want me to write in?

Angela Rodgers, copywriter, annotates written materials that professional, corporate patrons utilise in promotional campaigns to procure additional customers and interact with them using phrases, terminology, and verbiage that corresponds with their habitual vocabulary.

Studies show copywriting written in conversational tones improves traffic, conversion rates, and sales on websites for 99.9% of businesses (Angela Rodgers, 2018).*

*Source: based off my experience and a general hunch. Please don’t quote me.

Angela Rodgers is an Australian copywriting consultant based in Brisbane. She’s been writing professional copy since 2012 for a range of clients and industries. Her core strengths are adapting written content to different styles, telling stories, and promoting businesses in an enjoyable, authentic way.

To connect with your audience, it’s important to write in the kind of language they use and hear everyday. It’s also important to keep your voice and style consistent throughout your marketing. This helps your audience feel like they know and trust your brand.

Curious about how I work? When I write copy, this means I write like YOUR brand, while connecting you to your audience with the kind of language they like to hear.

Let’s be real. You’ve got some lofty goals for your business. More traffic, better conversion rates, more sales. I’d love to help you. If we change a few things up in your copy to make it sound more friendly, your audience won’t be able to resist your offer.

What’s up? Need some words to get your audience nodding along? I’m your gal!

You know that feeling you get when you’re on someone’s website and it just connects straight to your personal struggles, dreams, and aspirations? You feel like you know, like, and trust the brand straight away. You don’t care what they’re selling… you’re all like “shut up and take my money!”? Yep. I can make your copy do that.

Let’s be honest… your copy sucks. I can make it not suck! For realz. Hit me up with a message!

You scrolled this far.

So let's get a little more personal.

Angela Rodgers University Graduation

How I got started

Fresh out of uni, I got my first gig from a regular customer at Maccas. No joke. I went from Drive-Thru chick to marketing manager at a startup in just a few days! After a taste of small biz, I wanted more. So I started my own boutique digital marketing agency.
Angela Rodgers using laptop on picnic blanket

Why copywriting

I’ve always loved writing (nerd alert!). So when my first baby was born and I got the chance to pivot, I shifted my focus to copywriting, blogging, and strategy. Best decision ever.
Angela Rodgers and family

Fambam

I’m married to my high-school sweetheart and we’ve collectively produced two crazy, curly-haired boys (est. 2015 & 2017). Together we work from home in all the love and chaos. Me as a copywriter, and Stew as a web designer. If you want to collaborate with both of us on a website project, check out The Digital Brew 🙂
Angela Rodgers wearing baby on back

Values

I’m a follower of Christ. Don’t worry, I won’t email you Bible quotes…. unless you want me to. But it does mean if you’re looking for someone to write about something that doesn’t align with my faith, I’ll lovingly tell you thanks, but no thanks. You should hire a copywriter who believes in your offer and wants to help you get it out there. If that’s not me, I’ll brave the awkwardness and recommend a more suitable writer.
Angela Rodgers and baby at the beach

Spare time

Not a lot of that right now, I’ll be honest… because #kids and #smallbusiness. But I enjoy the occasional day trips to the mountains, listening to podcasts, crocheting beanies, scrolling Instagram, and baking anything with chocolate in it.

Want me to write your copy?

Let's chat about you, your business, or the project you've got planned. Maybe I can help.
Contact
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