Easy Agile are this super cool, hip tech startup in Woollongong, NSW. They play Mario Kart on Fridays and drink coffee at hipster cafes. It’s very cliche and they’re really wonderful. When they’re not doing fun stuff, they’re busy working on developing apps for agile teams that use Jira.
They engaged me to write blog content on topics that relate to their audience and products. A key goal for them is showing up in Google for relevant search terms and they’ve identified some good opportunities there. My role is to research and write the content, optimise for Google, and make it fun and engaging – not like the oodles of boring agile content that’s already out there. You have no idea how excited I was when they gave me full permission (encouragement, even) to go all out on emojis, gifs, and memes. Much time was wasted on giphy, but it was all for a good cause. 😉 I also created a couple of social media posts for each blog to help promote it to their audience, hashtags and all.
Love working with these folks and look forward to writing lots more smart-but-fun content with them.