About the Client
QLD Cut & Core (QCC) is Gladstone’s only dedicated concrete cutting and grinding company, with the advanced concrete and expertise needed for any job, big or small.
The Project
Renee from QCC reached out to me (via my other business, The Digital Brew) for help with creating a website for the QCC brand. They chose our standard package, which included strategy, SEO, website copy, design, and development (plus ongoing hosting and support).
The main goal for this project was to make it easier for other businesses (and members of the public) to book certain jobs directly through QCC (rather than their sister company, Simmons Civil). But they were also keen to showcase the brand as trusted and professional, supporting word-of-mouth referrals by providing clear information about their services so that customers could take the next step. Plus, they were keen to support recruitment efforts.
The Process
My involvement in this project began with audience, competitor, and keyword research — making sure that we used the right words in all the right places. I developed a simple Brand Book that outlined brand voice characteristics, USP, taglines, and key messages to help guide the website copy.
Then I drafted copy for each page, including Home, About, Services, Book Now, Thank You, and Get a Quote. I focused the content on explaining the services/equipment (with SEO-optimised copy), making the process clear, and building trust by telling the brand story (with a strong local connection). As always, I laid out the copy in Google docs using built-in formatting styles to show how it might be laid out in the design.
Stewart (my husband and business partner at The Digital Brew) was responsible for interpreting the copy and layouts to create design mockups for the client’s approval, before developing the WordPress site and functionality (including an online booking system).
