About the Project
Tennant is a well-known global brand, specialising in commercial cleaning equipment. Their Australian marketing manager reached out to me for support with producing blog content for their local site after launching a News page.
The Work
Initially, my role with Tennant involved rewriting and localising some of the US website’s blog content, ensuring it was unique and SEO optimised, while still covering much of the same information.
Later, we wrote a number of original content pieces, case studies, and LinkedIn posts. This included a series of social media posts highlighting Tennant’s presence at a tradeshow event, including pre-, during, and post-event content.
One of my favourite projects with Tennant involved interviewing one of their longest standing employees in celebration of his 35th work anniversary. It was fun to tell his story and help to recognise how he contributed to the company’s growth over the years! A favourite quote from that interview: “Most Millennials think they’re only going to stay with a company for 2-3 years. They think I’m a dinosaur for being in the same company for 35 years.”
