About the Client
Based in Morayfield, Yellowstone Landscape Supplies sells and delivers a wide range of quality landscaping products to homeowners and tradespeople in the Moreton Bay Region.
The Brief
Having already worked with me on content writing projects for another brand, Hilary from Yellowstone Landscape Supplies reached out to me (via my other business, The Digital Brew) for help with creating a website for her newest business venture.
This landscaping yard had been around for sometime, but as it was freshly rebranded, it lacked a web presence. This meant we needed to build a look and feel from the ground up, ready for a strong brand launch to both new and existing customers.
The Work
My role for this site focused on SEO strategy and copywriting. We started by confirming the list of 100+ products, then I got to work on finding suitable keywords for each page.
The core pages were kept simple, with content focused on highlighting who the audience is, and the range, location, and benefits. Most of my time went towards assembling and creating content for the landscaping products available in store, ensuring these were keyword optimised to increase relevant traffic to the site. Part of this process included determining what tags and categories applied to each product, including whether it was seasonal, bagged, or bulk.
Due to the large volume of products, I used a spreadsheet to organise the product copy, including target keywords, meta description, meta title, and URL. However, I learned from this experience to avoid spreadsheets for copy as much as possible — it’s just not an ideal format for writing or collaboration. For future updates to the website that required product copywriting, I reverted back to trusty ole Google docs, using tables, checklists, and dropdowns to keep everything organised.
Once the copy drafts were completed, Stew (my husband and web designer) created the design mockups for client approval before developing the site in WordPress and bringing all the functions to life. He based the design on Yellowstone’s logo, incorporating earthy colours and native botanicals.
