About the Project
A German marketing agency contacted me to help with creating a whitepaper for Megaplast, a company specialising in pallet packaging.
The Work
In order to write this whitepaper, I did as much research as I could on similar products, use cases for the product, and relevant environmental policies in the European Union.
As most B2B content marketers know, cold hard figures are GOLD when it comes to whitepapers, so I focused heavily on sourcing any data that could help tell the story of the product, including government targets for recycling, market trends, increasing costs, and any numbers that relate to the product itself.
As a result, we ended up with a really solid whitepaper that would help to establish the client as a clear authority, and their product as the logical solution to each of the challenges discussed.
