My client needed SEO copywriting and content writing to help boost their search engine presence for a range of competitive terms. I started by creating content around “price guides” before moving into content for their category and services pages. With more quality content on these pages, they’ll be better optimised to rank in Google, and we should see an increase in time on page. I provided the keyword research for these pages, along with layout recommendations – based on a general topic brief and similar examples. Their team is still working on the design for the updated category and service pages – but once they’re live, I’ll add a few examples here, as well.