You may or may not have heard of Tiny, but if you've ever added or edited content in a CMS, chances are, you've used their products. Their main product is TinyMCE, a rich text editor or WYSIWYG HTML editor and it's used by millions of people around the world everyday. Pretty cool, right?
Anyway, Tiny engaged me to help write content for their blog, Blueprint. We've worked on a number of pieces together, including a few series/themes like learning management systems (LMS) and accessibility. Some of these pieces have involved a bit of research to back any claims up with data, while others have involved talking about problems/benefits that relate to Tiny's products and audience. Each blog is optimised for SEO, which involves researching to find the best keywords to match the topic, ensuring they're mentioned in all the right parts, using header markup, and writing meta titles and meta descriptions.
Along with the blogs, I also write a Tweet and Facebook/LinkedIn post to help amplify the content.