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In-depth popular articles

Blogging for business: everything you need to know

May 29, 2019

Read time: 28 minutes

LinkedIn Strategy 2019: How to get clients via LinkedIn

September 5, 2018

Read time: 19 minutes

Copywriting or Web Design – What Comes First?

April 20, 2018

Read time: 10 minutes

All of my blog posts

Break the Rules [in Business]

I remember at some point in my childhood learning a very important truth: once you know the rules and have followed them for awhile, you’re allowed to break them. I don’t exactly know when I picked this one up… but it was probably somewhere in high school English class when they finally decided we’d got the basics on spelling, punctuation, and grammar down pat. I think I had some kind of breakthrough where I realised I was allowed to write with personality.

Website Copywriting Tips for Small Businesses

In the past, I have done a fair bit of website copywriting for small businesses, so I’ve seen plenty of good/bad/ugly and know how damaging bad copy can be – but also how worthwhile good copy is!

My Favourite Free Content Marketing Tools for Small Businesses

When you’re a small business, you often have two problems... not a lot of money to go around, and not much time to manage your online/content marketing. Over the last few years, I’ve tried loads of different tools (both paid and free) and have settled on a few favourites that are cost-free and could save you HEAPS of time. Perfect for a busy entrepreneur.

5 Blog Writing Styles to Try At Least Once

It can be easy to get into a blogging rut, using the same old format every time you write. Sure, if it’s working for you and your audience, then keep going. But if you’re finding yourself a bit bored, uninspired, or your traffic/conversions are declining, I’d encourage you to try something new.

Business Buzz Words That Drive Me Nuts

This week, I will be interrupting your normally useful weekly blog with a bit of a rant. Because things are getting a bit out of hand in the online business space when it comes to descriptive language. Here are a bunch of words that are getting far too much inappropriate use right now and it’s time let them go and return to proper language.

Content Marketing Platforms That Have Massively Changed in 10 Years

So, the funny thing is, I’m pretty sure the term “content marketing” was basically unheard of until around 2012. I checked Google trends, and until that year, it was barely mentioned. The term content marketing seemed to peak in early 2016 and has pretty much stayed up there since.

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