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In-depth popular articles

Blogging for business: everything you need to know

May 29, 2019

Read time: 28 minutes

LinkedIn Strategy 2019: How to get clients via LinkedIn

September 5, 2018

Read time: 19 minutes

Copywriting or Web Design – What Comes First?

April 20, 2018

Read time: 10 minutes

All of my blog posts

DIY Digital Marketing Strategy

If you don’t have the budget for a professional digital marketing strategy, I get it. But that doesn’t mean you shouldn’t have one. You can do one yourself and be fairly effective, and in fact, since you know your business and audience better than anyone, doing it yourself can have many advantages.

Cost Saving Tips for Start Ups

Wayyyyy back when my first business was little more than a dream, I was thinking about how I could somehow get it all started. I did not have oodles of cash lying around to invest in a business that I wasn’t even sure would succeed (I mean, don’t most small businesses fail?), and even if I did have the cash, I wouldn’t have felt comfortable sinking into something that wasn’t yet proven.

Top Excuses for not Blogging…SHUT DOWN!

I’m sure you feel as though your reasons for not blogging are perfectly valid. But the more you keep repeating excuses to yourself, the longer it’s going to take you to come around to the realisation that blogging is not optional in business. And that means you’re going to have way more catch up to do than if, say, you decided today to stop making excuses and start blogging.

Conversion Funnels – Putting all the Pieces of your Marketing Together

The problem that most people have with marketing is that they get really caught up in the various tactics available (and there are a lot!) and go round and round in circles with not much direction.

Calls to action: what are they and why use them?

I can still remember when I first started working in marketing and heard of the phrase “call to action” and it was new and a bit confusing to me. But once I understood the concept, it has stayed with me and been extremely useful for writing and designing content for mine and my clients’ businesses.

Break the Rules [in Business]

I remember at some point in my childhood learning a very important truth: once you know the rules and have followed them for awhile, you’re allowed to break them. I don’t exactly know when I picked this one up… but it was probably somewhere in high school English class when they finally decided we’d got the basics on spelling, punctuation, and grammar down pat. I think I had some kind of breakthrough where I realised I was allowed to write with personality.

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