If you don’t have the budget for a professional digital marketing strategy, I get it. But that doesn’t mean you shouldn’t have one. You can do one yourself and be fairly effective, and in fact, since you know your business and audience better than anyone, doing it yourself can have many advantages.
I can still remember when I first started working in marketing and heard of the phrase “call to action” and it was new and a bit confusing to me. But once I understood the concept, it has stayed with me and been extremely useful for writing and designing content for mine and my clients’ businesses.
When you’re a small business, you often have two problems... not a lot of money to go around, and not much time to manage your online/content marketing. Over the last few years, I’ve tried loads of different tools (both paid and free) and have settled on a few favourites that are cost-free and could save you HEAPS of time. Perfect for a busy entrepreneur.
I think my approach to business has generally been pretty frugal. I usually look at alternative options and cheaper ways to do things before I commit to putting any money down. As a fairly new business with not heaps of cash (yet!), I think that for the most part, this approach has worked well.